Tuesday, 17 February 2015
Along with a solid online presence, print marketing design can be essential to your business’ success. We’ve all heard the saying “print is dead,” but this is simply untrue. Print is still an effective, widely used form of marketing and will continue to be so for years to come, and there are many reasons why.
Together with a solid logo design, your marketing materials are the face of your business. They are your visual identity; the representation of your brand. Having effective, well-designed print marketingmaterials will contribute to the credibility of your business, and build brand recognition. Your branding creates a visual and emotional connection with your customers, and good design can be the reason people do or don’t buy from you.
The benefits of printmarketing design include:
Print marketing can help you stand out from the competition. Because of the fact that web and digital marketing are more commonly being used, having print materials can actually work to your advantage. More businesses are starting to use web instead of print materials, so having professional print design in addition to a solid web marketing strategy can actually help you stay ahead of your competition.
Print is portable and tangible. Many consumers still prefer print. It gives them something solid and versatile that they can hold onto. Web can be a very effective form of marketing but it isn’t permanent like print media. “Out of sight is out of mind.” Print materials give your customers something that is solid and lasts longer.
Not everyone is using the web. Believe it or not, not everyone is computer savvy. Some target audiences may still prefer print materials to their online counterpart. Having print in addition to web marketing can ensure that you reach your target audience.
Print marketing solidifies your brand. Having more than one way to market your business solidifies your brand and establishes brand recognition. The more you allow your brand to be seen, the more recognizable it becomes.
Newspapers have survived innumerable challenges from new and emerging media like radio, television, internet, etc. And with their increasing popularity, newspapers face declining readership and market penetration. A growing number of readers now skip the print version of newspaper and instead read the online version of the publication. Still newspapers in India are flourishing and are considered as most effective medium of mass communication.
To be amongst frontrunners, newspapers have become more competitive than ever before. They are bringing new trends and positive changes to increase readership. This in turn, has triggered huge increase in the advertising budgets of the private sector. The print medium is still the dominant medium for advertising with over 50 % of the total advertising spend.