Tuesday, 17 February 2015

Importance of Corporate Video and Presentation in branding

Corporate motion picture and Presentation
Business promotion and selling became vital factors of running a made business within the fashionable age. If you have got an honest product or your provide a incomparable  service however you're unable to inform this to your potential customers then your product or service is pretty much as good as non-existent.

Corporate films square measure an excellent thanks to promote your business through net and television channels. The corporate Movie are often concerning your new product or just an summary what your company will. the most effective issue a few company video is its simplicity and its flexibility. you'll use it as a TV advertisement or gift it throughout your annual meeting. you'll even value more highly to gift it throughout a business meet at a conference. a company Movie & Video serves several functions and it's one in every of the best ways that to create a complete identity.

Corporate films may also be wont to let new purchasers understand what your company offers. you'll compile the annual achievements of your company and show it to your purchasers. It may also be wont to project the expansion of the corporate over years by creating it a "Now and Then" video. you'll embody catchy phrases and pictures and highlight the foremost milestones achieved by your company. a company film reflects the positive changes undergone by your company and helps within the promotion of your company.

Many transnational corporations use company films at international business events to stay folks educated concerning their new merchandise and services. It helps to stay folks and potential customers responsive to your merchandise and any modifications in them. this may additionally work as a webcast for internal broadcast. There square measure various free video sharing sites that enable you to transfer these videos and let folks across the planet understand your company, service or product. Video sharing is a powerful method of business selling as a result of moving visuals create additional impact than the other technique of selling.

importance of website in Branding

In a world where people stay online for most of the day, a standard website just doesn’t cut it. Depending on the product, up to 83% of consumers visit a company’s or service provider’s website before making a purchase. And as more and more consumers make decisions based on their online experience, the appearance, usability, and accessibility of your website is more important than ever, especially if you are in a competitive market.

Having a right understanding of your website’s role can greatly benefit your business. Think of it as an extension of your sales staff. In the same way you wouldn’t send out an unkempt salesman to represent your company, neither should you send out an unremarkable website to the consumer who is specifically searching for your product or service.

Working on a website is the ideal time to consider the rest of your branding as well – message, color palette, and logo. The worst thing you can do is invest in a well-built, mobile friendly website, and not have the proper design elements to make the website stand out visually.

We mentioned earlier that your website is an extension of your staff, and just like you formally evaluate your team on a yearly basis, you should be doing the same thing for your website. Recommendations vary, but most agree that every 2-3 years you should consider updating the design of your website. But, you should also be making tweaks to the website throughout the year – offer new information, update pictures, and add any new products, services, or staff members – this is simple, routine maintenance.

Here are a few things to look at when evaluating your website:

Have you added any services or products?
Has your target market changed – expanded or tightened?
Has your competition created a new website or branding that is stronger than yours?
How do you rank on search engines for the services or products you provide?
Is your website mobile and tablet compatible?
 Is the overall design up to date, fresh, and current?
Is it easy for you to make small changes to your website?
If you answered yes to a couple of these, it’s probably time to consider a new website.

About a year ago a major shift in website design occurred – Responsive Website Design (RWD) arrived. RWD allows your website to automatically resize and reconfigure its layout based on the device it is being viewed on. So, whether your consumer is viewing your website on their desktop, their tablet, or their phone, they are seeing the appropriate version. The reason this is great news is that it has eliminated the need for maintaining two websites – a desktop and a mobile. This cuts costs and saves you time, only having to update one website.

If your current website is not responsive, you should consider the potential downside to this. Over the last year, the percentage of traffic to websites via mobile devices has increased by 78%. As of quarter one of 2013, nearly 25% of all website traffic is derived from mobile devices. If your website is not mobile friendly or compatible, you are potentially losing out on 1 out of every 4 consumers. 2013 has been called the Year of Responsive Web Design.

With over 650 million websites, and another 51 million added each year, there is plenty of online competition for your services. We looked at a few ways to make your website stand out aesthetically, but there are also ways to help it stand out on search engines. Being on the first page of a Google search for your services is crucial to your online conversions.

Search Engine Optimization (SEO) is what helps your website rank well with search engines. There are several SEO services that can be performed on your website, both one time and ongoing. This is another factor you should consider when building a website; much of the SEO work is done during the website build, so be sure to ask early. This is a much larger topic and one we may revisit in a future article.

Having a business card has been necessary for years and years. Websites have become just as necessary. It’s expected and it has become a major component to the consumer’s decision process. Even if they learn about your company through a trusted referral, at a sponsored event, or in a meeting with you, before they make a final decision they will visit your website. Make sure it looks good, functions well, and clearly communicates your company’s goals.

Social media marketing
Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix.
In Social Media Examiner’s 2013 End of Year Report, marketers now place very high value on social media marketing:
86% of marketers stated that social media is important for their business
89% of marketers stated that increased exposure was the number one benefit of social media marketing
These are the definitive benefits of social media marketing that are listed:
Increased exposure
Increased traffic
Developed loyal fans
Generated leads
Improved search ranking
Grew business partnerships
Reduced marketing expenses
Improved sales
Provided marketplace insight
Facebook is still the leading social media network and continues to grow. Here are the latest facts and figures:
Facebook now has 1.26 billion users
Facebook averages 1.23 billion monthly active users
There are 128 million daily active Facebook users in the India
Facebook averages 945 million monthly active mobile users

Google+ is now the second largest social network at just over 50%, with Facebook still dominating at 70%. Keep in mind that a Google+ account is mandatory whenever a person creates a new Gmail account. This is pushing up the account ownership stats. But no other social network has Google’s web assets leverage. Read more on how important Google+ is for Your Business and how it has a major impact on search engine results for your biz.
YouTube is more popular than cable television: YouTube reaches more adults than any cable network. In the India, the number of people who watch television has fallen behind the number of people who watch YouTube on a regular basis. This makes it clear that televised content is undergoing a decline, online consumption of video is on the incline. Many companies have taken advantage of this by Corporate movie and their ads or marketing campaigns on YouTube.

LinkedIn is still the largest professional business network and continues to grow but not at the pace of Pinterest,Google+ or Twitter.  Here are some numbers from Visual.

Along with a solid online presence, print marketing design can be essential to your business’ success.  We’ve all heard the saying “print is dead,” but this is simply untrue. Print is still an effective, widely used form of marketing and will continue to be so for years to come, and there are many reasons why.

Together with a solid logo design, your marketing materials are the face of your business. They are your visual identity; the representation of your brand. Having effective, well-designed print marketingmaterials will contribute to the credibility of your business, and build brand recognition. Your branding creates a visual and emotional connection with your customers, and good design can be the reason people do or don’t buy from you.

The benefits of printmarketing design include:

Print marketing can help you stand out from the competition. Because of the fact that web and digital marketing are more commonly being used, having print materials can actually work to your advantage. More businesses are starting to use web instead of print materials, so having professional print design in addition to a solid web marketing strategy can actually help you stay ahead of your competition.

Print is portable and tangible. Many consumers still prefer print. It gives them something solid and versatile that they can hold onto. Web can be a very effective form of marketing but it isn’t permanent like print media. “Out of sight is out of mind.” Print materials give your customers something that is solid and lasts longer.

Not everyone is using the web. Believe it or not, not everyone is computer savvy. Some target audiences may still prefer print materials to their online counterpart. Having print in addition to web marketing can ensure that you reach your target audience.

Print marketing solidifies your brand. Having more than one way to market your business solidifies your brand and establishes brand recognition. The more you allow your brand to be seen, the more recognizable it becomes.

Newspapers have survived innumerable challenges from new and emerging media like radio, television, internet, etc. And with their increasing popularity, newspapers face declining readership and market penetration. A growing number of readers now skip the print version of newspaper and instead read the online version of the publication. Still newspapers in India are flourishing and are considered as most effective medium of mass communication.

To be amongst frontrunners, newspapers have become more competitive than ever before. They are bringing new trends and positive changes to increase readership. This in turn, has triggered huge increase in the advertising budgets of the private sector. The print medium is still the dominant medium for advertising with over 50 % of the total advertising spend.

importance of Stationary Campaign / Corporate Identity Design in branding

Business card, Letterhead, Envelope, Id Card, Mug, Invoice, Challan, CD Label & Cover, Notepad,
Purchasing business stationery is not something all businesses consider an important business decision that needs careful thought and deliberation. However, business stationery is very important because it not only identifies the business, but it is also an effective marketing tool. Custom stationery demonstrates professionalism and can often attract new clients. When considering business stationery, managers should consider the following benefits of creating custom designed professional stationery:

Business Stationery Projects the Company’s Image
Establishing trust is an important part of attracting and maintaining clients. The main purpose of business stationery is to depict the company in a positive and professional manner. Professional stationery tells clients and potential clients that the business is professional and legitimate. Quality stationery will leave a long lasting impression. It is basically the face of the company.

Stationery helps with Networking                                         
When corresponding with clients and other businesses,business stationery is the first thing they notice. As well, when meeting potential clients for the first time at a meeting or conference, business cards are the first thing they see from the company. Quality business stationery is part of the introduction and should represent the company in a positive manner. It is important to remember that after a company representative gives a business card and leaves, the business card remains with the potential client so it is important the card depicts the company’s professionalism. Custom stationery demonstrates that the business welcomes and appreciates the client’s business.

Business Stationery as a Marketing Tool
Because businesses are constantly sending out communications, giving out business cards, and other office related items, it is important that businesses acquire and use a variety of different types of stationery. This can include custom stationery letterheads, envelopes, businesscards, pens, pencils, invoice and compliment slips, brochures, folders, roller stands, contract proposals, quotes and estimates, letters of recommendation, thanks and apology, and more. By having a variety of different types of businesses stationery, they will be constantly marketing their businesses in a creative, professional, and non-intrusive manner. The stationery should be unique to the company with a distinct logo, memorable, high quality, and reflect the professionalism of the company.

Stationery that is Uniquely Customized
Companies can have stationery designed to their own specifications to meet their business needs and desires. There are professionalstationery design companies that will design the stationery with the appropriate colors, images, and patterns. They are designed to meet the specifications and wishes of an individual business. The customer gives the stationery company a concept and design and the stationery is made according to their specific requests. The result is distinctive stationery that sets a business apart from their competition. For instance, color printed stationery with a unique business logo can catch a potential client’s attention and increase interest in the company.
Custom stationery is the best way to show business professionalism and show a company is a positive manner. As well, it can lead to company branding. Business stationery is an important part of increasing a company’s public visibility.

Why Logo design is Importance for Branding

Logos are a critical aspect of business marketing. As the company's major graphical representation, a logo anchors a company's brand and becomes the single most visible manifestation of the company within the target market. For this reason, a well-designed logo is an essential part of any company's overall marketing strategy.
Corporate logos are intended to be the "face" of a company: They are graphical displays of a company's unique identity, and through colors and fonts and images they provide essential information about a company that allows customers to identify with the company's core brand. Logos are also a shorthand way of referring to the company in advertising and marketing materials; they also provide an anchor point for the various fonts, colors and design choices in all other business marketing materials.

Design Principles

Goodlogos should be unique and comprehensible to potential customers. Although there are myriad choices for color, visual elements and typography, in general a logo should help convey some information about the company, or be designed in a way that gives some sense of meaning about the company or its industry. For example, cutting-edge firms and tech companies tend to have angular logos to convey speed, while service-oriented firms have rounded logos to provide a sense of service and trust.

Brand Identity

Logos are the chief visual component of a company's overall brand identity. The logo appears on stationery, websites, business cards and advertising. For that reason, a well-designed logo can contribute to business success, while a substandard logo can imply amateurishness and turn off potential customers. However, a logo should cohere well with other aspects of a company's visual presentation: No logo, however well designed, can look good when surrounded by contradictory graphical elements or inconsistent fonts. This is why a logo is the basic unit of a larger brand identity that includes company fonts, colors and document-design guidelines.

Return on Investment

As consumers grow to know, like and trust a specific brand, they are more likely to respond positively to successive encounters with a logo--potentially leading to increased sales or improved mind share within the target market. In addition, a well-designed logo implies a degree of professionalism and competence that could help steer potential new clients toward selecting the business rather than a competitor with no or substandard logos.