Wednesday, 2 May 2018


There’s a number of different ways we as human beings think about marketing. There’s the websites we have to represent our companies. There’s the TV commercials that interrupt our favorite shows or the billboards we see on the drive in. There’s the statistical data that we gather from research and the audience profiles we build. There’s the way we design our stores and outfit them in a way that motivates purchasing. This list could be endless, but at the core of all of these activities is marketing. Sure, there’s other elements in there such as sales, design, programming, public relations, psychology, statistical analysis, and that list in itself could be endless.

But, there’s one scenario in which many of us think about marketing in the wrong way: as an expense. From business school to those who self-taught themselves accounting software, we all know that “marketing” or “advertising” goes on the expense line in your income statements. Although we can’t fundamentally change that since the neighborhood accountants might have a coronary, we can change the way we truly think about spending our marketing dollars: as an investment. 

Let’s define an investment: spending money or capital in order to gain profitable returns. So, when you spend money on marketing, what do you expect to get in return? Most likely that comes in the form of short-term goals such as immediate sales, new customers, signups, etc. Or, long-term goals such as brand awareness which in turn makes it easier to sell later. The point being that we spend money on marketing in order to get something in return, just like the definition of an investment. You don’t spend money on redoing the website because it makes you feel good. No, you redo it because it’s going to persuade more customers and the cost of getting the website professionally designed and developed will pale in comparison to the benefits of getting a number of new customers through the door.
However, what’s usually the first line item to be slashed when times get a little tough or a company decides to be more “lean”? It’s marketing. When, if you really think about, marketing should be the item to invest more in so you can then spur sales and get revenue back on the right track.
We hear it all the time when a prospective client comes in: “We need more customers.” “My sales are stagnant.” “I want more people to contact me through the website.” This is all great, but you need the money to invest in your marketing to solve these problems. When your mindset is “marketing is an expense,” you only see the dollar figure you’re losing instead of the future value you’re gaining in return. You spend $5,000 on your website, but now you’re poised to take on those number of new customers that will cover the $5,000 and then some when you build a long-term relationship and continue to upsell.
If you always think of marketing as an expense and just a line item that’s simply there to decrease the amount of money you take home, you’re doing it wrong. Can you be successful with that mindset? Sure. But, will you ever reach the pinnacle of what the company is capable of? Never.
Sure, the neighborhood kid could build you that website or you could do it yourself through some templated platform. There will always be someone’s wife, husband, or relative in the office that can design a brochure or your new logo because they can fool around in Photoshop. But, the few thousand dollars that you save now, is it worth it in the long run when you don’t get those new customers because your materials look like amateur hour? In my opinion, no. It’s like school. You’re cutting corners on the homework expecting you’re going to do well on the test.
Take the time, the money, and the resources to invest in your marketing. At the end of the day marketing will go on your income statement as an expense, there’s no way to get around that, but hopefully you now think that it’s really an investment that will help you grow and achieve your goals. Just “getting by” isn’t going to cut it anymore when the competition in almost every industry is more fierce now than ever before.
If you don’t take the time and money to invest in yourself, who is going to take their time and money to invest in you?

Wednesday, 18 April 2018

20 Things You Should Never Say to a Graphic Designer – But Probably Do

Design in the workplace can be hard. We know because we asked.

Recently, we’ve been speaking to a number of different businesses about the challenges they face in their workplace. We’re going to be sharing these with you over the next couple of weeks, but we wanted to start with one of the most colorful topics we covered: communication between designers and departments or clients.

Believe me, we get it. Graphic designers can be hard to communicate with.

They have their design jargon and special software — and you might have no idea what it all means or how it all works. So if you work with designers, it helps to ask the right kind of questions that will move your project along and create a final product that everyone will be happy with — rather than questions that bring the project to a crashing halt with incorrect assumptions about the design process.

What might those be? Check out these 20 examples of questions that designers wish they didn’t hear. It’s the first taste of some awesome plans we have in the pipeline to make design in the workplace amazingly simple.


01. Don’t say: “We haven’t finished writing the copy, but can you design a draft?”

Why? You’ll often hear marketing experts say that “Content is king.” A design should be built around the content, not vice versa. Presenting content to its best advantage will always look better and get better results than trying to squeeze all the content into an existing design. Plus, going back and trying to re-arrange the design to fit the copy can be time-consuming for a designer and increases the turn-around time for you or your company. Next time? Get the copy as close to its final version as you can before asking your designer to get started — it’s better for everyone.

02. Don’t say: “Can I get you to do something really quick?”

Why? Are you sure it will be quick? Do you know what’s involved? Your designer is more than likely happy to accommodate an extra task or an adjustment here and there, but will definitely appreciate your consideration in asking how much time it will take (rather than if you just assume it’s a quick fix). Designers are good at giving estimates and will let you know how much time they need if you ask.

03. Don’t say: “Can you put it in a format that we can edit?”

Why? If you request an editable source file, you’ll likely need specialized design software and risk changing your carefully crafted project for the worse if you don’t have any design knowledge yourself. If you want a professional-quality design but will need to make edits regularly, you might consider a DIY option like Canva, where you can have access to templates created by designers that you can customize or tweak at anytime without compromising design quality.

04. Don’t say: “Can you do lots of different versions? I think I’ll know what I want when I see it.”

Why? Let’s say you’re buying an expensive, tailor-made suit or a fancy, custom dress. Would you say to the seamstress, “Can you make me six versions of the outfit? When I see them, I’ll choose the one I like best and pay for just that one.” Of course not. Just because graphic design is often a digital rather than physical/tangible product doesn’t mean that the designer puts any less time and care into the work. The design process will go more smoothly for both you and the designer if you first spend some time developing a detailed creative brief that helps the designer understand exactly what you’re looking for and are trying to achieve with the design — including information like your intended audience, preferred tone or aesthetic, budget, etc.

05. Don’t say: “Can you Photoshop it…?”

Why? Yes, Photoshop and other advanced design software can do some amazing things. But it can’t do everything; sometimes designers receive requests that really are technically impossible. And just because you can do something doesn’t necessarily mean you should. Some of the more extreme or outlandish effects and treatments that are possible are not necessarily the best choice from a design perspective — plus, we’ve all seen Photoshop choices backfire, such as a model with an oddly angled arm or leg or impossibly thin proportions. So ask your designer to give you some feedback and constructive criticism; she’ll usually have a pretty good idea of what will or won’t work for your design.

06. Don’t say: “Can I make just one more change? I promise it’s the last one.”

Why? You know and your designer knows that there will probably be other changes after this one. After all, you’ve asked for multiple tweaks already. So let’s just be upfront about it and nicely, apologetically say something like: “I’m so sorry to keep taking up your time like this, but I found another change I’d like to make. Can you change this [word / font / graphic / color]? Feel free to add the extra time for these edits to your invoice.” Graphic designers are short on time just like you are, and although they do want to help you make sure the design fits your needs, they also appreciate the acknowledgment that their time is valuable. So next time, try compiling a list of all the changes you’d like to make and hand them over to the designer to do all at once, which is more efficient for everyone.

07. Don’t say: Can you do something that looks exactly like [this other designer’s work]?”

Why? Aside from copyright issues (and possible legal consequences), this should be a matter of ethics. No designer should be okay with copying another artist’s work outright, and you shouldn’t expect them to. Instead, try pointing out what you like about the design specifically, and ask your designer to do their own take on the style or try certain elements inspired by the work, like a color scheme, basic layout, or general aesthetic (clean, vintage, bold, etc.).

08. Don’t say: “Can you use this image I found online?”

Why? Turning to Google or other search engines for images can backfire in a number of ways. For one, like the previous point, you could run into legal trouble for using a copyrighted image — one that’s not licensed for personal or commercial use. Additionally, it’s likely that the image won’t even look good in your design because the resolution is too low. If you’re looking for an alternative to paying for stock photos, there is an increasing number of sources where you can find quality, free stock photos. We’ve complied and rated a selection of resources here.

09. Don’t say: “Can you have this done by tomorrow?”

Why? Graphic design isn’t an instant process that is done with a few clicks of a mouse. Every project will have its own process and time requirements. Realistically, some designs can be whipped out in a day, while others will take much, much longer. It completely depends on the project (and the designer’s creative process). If you’ve found a designer you’d like to hire, let him or her know about your time constraints and ask for a realistic estimate on how long the design will take.

10. Don’t say: “I know someone who works for half that. Could you lower your rate to match?”

Why? Designers set their prices based on multiple components: geography, cost of living, style, skill, experience, and many more. Every designer will have a different combination of strengths and abilities to offer, and there’s no special formula for determining if a designer’s rate is competitive or “fair.” Generally, though, you get what you pay for — so you need to decide what characteristics are most valuable to you in a designer (speed? quality? originality? reputation? personality?). That’s not to say price negotiation is not an option, but if your first encounter with a designer is an effort to “lowball” his rate — suggesting a rate much lower than normal, while expecting the same quality of work — that will be an immediate turnoff and feel disrespectful to the designer. Design studio Hensher Creative offers a detailed guide to the subject, “Graphic Design Pricing: What’s a Good Designer Worth These Days?”, including what goes into pricing and some industry averages for different types of design projects.

11. Don’t say: [in the middle of a project] “By the way, I’ll need these other related items in addition to the initial design. Can you do that?”

Why? Expanding the scope of your design project in the middle of that project, after agreeing upon a certain arrangement (e.g., you’ve agreed on a logo package, and now you’re asking for business cards and a letterhead design in addition), is one of the worst things you can do from a designer’s perspective — especially if you expect those additions to be included in the original price. This is where a creative brief comes in handy (again). Including the full scope of the project within the brief ensures that you and your designer are on the same page and can plan your budget and timeline accordingly, preventing unnecessary frustration. If you do run into extra, unexpected needs during the course of the project, you’ll need to work out a new budget and timeline for those additions.

12. Don’t say: “Can you make it pop?”

Why? Designers, unfortunately, can’t read your mind. So when you’re giving guidance or feedback on a design, try to be as specific as possible. Your designer won’t know what vague descriptors like “make it pop,” “edgy,” “modern,” or “fancy” mean unless you make it clear what they mean to you by being more detailed or showing examples that are similar to what you’re looking for.

13. Don’t say: “Can you just get the logo off our website?”

Why? Saving or taking a screenshot of a logo from your company website, Facebook page, or any other online source just won’t cut it quality-wise, especially for print projects. Logos need to have a certain resolution to look sharp and clear in your design; there are different requirements for print and web. The failsafe format to hand over your logo is a vector file, which means that it can be resized larger or smaller to suit any design without loss of quality. Common vector files types are AI (an Adobe Illustrator source file) and EPS. The original designer of your logo should be able to provide you with an appropriate file if you don’t have one.

14. Don’t say: “How about we just go back to your original concept?”

Why? Designers are designers because they have the artistic and technical ability to do their job well. Sometimes instead of asking for multiple iterations of a design concept, it’s best to trust your designer. After you explain what you need, let the designer come up with the best design she can. Then, take a good, hard look at the design — maybe take a couple days to mull it over, or run it by a trusted third-party who has some knowledge of design or your industry — and make sure any changes you request are necessary and explainable. Don’t waste your designer’s time with endless experimentation when the initial design is exactly what you asked for.

15. Don’t say: “I started the design for you in Microsoft Word / Paint / Publisher. Can you finish it for me?”

Why? While programs that come loaded on your PC or Mac are perfectly suitable for everyday, casual use, they’re not intended for professional design projects. Neither you nor an experienced designer will be able to get the kind of quality you’re looking for from a home office program. That’s why designers use specialized software. It’s best to let them use those tools from start to finish — you’ll be much happier with the final product.

16. Don’t say: “I can’t pay you, but you’ll get a lot of exposure. Is that ok?”

Why? Designers like a little publicity as much as the next guy, but it won’t pay the bills. Freelance designers, in particular, have none of the benefits of traditional employment — they pay their own taxes and insurance, buy their own equipment and supplies, often maintain a home office, etc. All of those costs (not to mention regular living expenses) have to be taken into consideration when designers set their rates. So doing a job for free or for non-monetary compensation usually just isn’t a viable option.

17. Don’t say: “Once you’re done with the design, I can have unlimited revisions, right?”

Why? Many designers put a limit or a fee structure on revisions because a project can theoretically never end — there’s always something new to try or another small adjustment to make. You can expect to go through a few rounds of revisions with your design; that’s normal, and most designers are happy to work with you to get your project as close to “perfect” as possible…within reason. Remember, even small changes take time to make, and the more changes you request, the longer the project’s turnaround time.

18. Don’t say: “How much would my [special, complicated project] cost?”

Why? The answer isn’t as simple as you might think, and will be different for every project (and for every designer). To borrow an analogy from designer David Airey, asking “How much for [take your pick of design projects]?” is akin to asking a realtor “How much for a house?” The answer is that it depends…on a lot of things. That’s because pricing a project is not a black-and-white process. Most designers will want to have a detailed discussion about your project before giving you a quote. Factors like how complex it is, how fast you’ll need it, what types of formats or deliverables you’ll want, where and how it will be printed and/or published, and many others all play a part in determining pricing. When you first approach a designer, offer your project details before asking about costs, and you’ll get a more thoughtful, accurate estimate.

19. Don’t say: “Can I call or email you anytime?”

Why? Nobody — even freelancers or night-owls — monitors their work email or phone 24/7. Designers have schedules, too (even if they work from home in their pajamas) and often collaborate with multiple clients simultaneously. You may not be able to get a hold of your designer at a moment’s notice, but you should hear back from him during his working hours. If you’re concerned about how easy it will be keep it touch, make sure to ask when those working hours are (and limit your most important messages to that time) as well what his preferred method of communication is.

20. Don’t say: “You’re the expert here. Can’t you just do your creative magic?”

Why? Well… yes and no. Designers are (or should be) experts at creating beautiful, functional designs from the guidance and parameters you provide. But, as we’ve mentioned in previous points, having something to go on in the first place makes the process much smoother: a detailed creative brief is ideal, but even something as simple as providing some examples of designs you do and don’t like can be very helpful. Jeff Sholl at Propoint Graphics puts it this way:

“‘You’re the expert here’ basically says: we [the clients] defer to your judgment to read our minds and give us something we didn’t even know we wanted. That is a lot of pressure to lay on a graphic designer….The bigger issue is the amount of freedom it gives the designer. This phrase gives us unlimited freedom to try to tell the story that you know best.

Designers can put all their creative energies into creating an interesting, effective design, but only you know what you want, so it’s ultimately up to you to communicate that.

Wednesday, 27 April 2016

20 Start-up Marketing Strategies that Always Work! by


“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

We are not going to beat around the bush, but rather get straight to the point. Now, when we identified three general items essential for any type of business, we can state a kind of guidelines for marketing strategies any start–up can use to rapidly grow into mature corporation. We decided not to mention experimental technologies as a start-up company simply can’t afford the risk and keep to the time-tested marketing strategies that always work.

1. Focus

Choose your targeted audience. Don’t try to please everyone as this is the road leading nowhere. Let us quote Sally Hogshead’s book “Fascinate”: “If you’re not generating a negative reaction from someone, you’re not fascinating anyone.” Icebergs don’t freeze overnight and you don’t have to be for everyone immediately. Start with something smaller, focus, and then broaden later. By the way, Facebook once was for students at specific universities, and look what is happening now. We, our teen kids, moms, dads and even grandparents have their Facebook accounts. This is a bright example of the right focus.
For ideas on niches you could target, view the

2. Social media

Direct interaction with your current and potential customers via social media is one of the most valuable techniques for initiating a movement over your product or business. This method is cheap, if not free, yet rather efficient. Creating your brand through one-to-one interaction is a good practice that will pay off in the long run without fail.

3. Quality content

Interesting, helpful content is the foundation for SEO and social media. Be sincere with yourself when generating it. Answer yourself a question: “Is my content really share-worthy?” Give users the reason to visit your website; quality content is a good one.

By this point we mean: try everything. Cover off SEO, e-mail and social marketing. Involve paid advertising. when you need a reliable lever for driving revenue/conversions quickly.

5, 6 & 7. Strong brand & brand identity

Expert marketers assert that it’s impossible to build a solid product/service offer and marketing strategy without a strong brand identity. Building it should precede SEO, social media sense, quality content, and so on. A startup should first of all figure out who and what they are before writing any content for a website because

namely your brand impacts your design, your language, your approach, etc. People relate to brands the same way as they relate to people. If someone’s not sure of who they are, it’s noticeable, and you’ll hardly pal up with the person. Just the same thing happens to the inconsistent brand.

Let’s enumerate the internal branding drivers: company product, mission, vision, goals, targeted audiences, and employee perceptions; and the external ones: all outreaches to the audience, as well as how the public perceives what you do.
Of course, you can pay for branding, but if you are strapped for cash, simply decide for yourself what kinds of questions do you want to answer, and use a simple survey tool to get them answered. Ask yourself and your crew questions like: “Why are you in business? What does your business do? Who are your customers? Who are you biggest competitors? What is your product? What is the biggest problem your product is solving? Where do you see the company in 5 years? How would you describe your company culture?” If you have no customers yet, start with these types of internal drivers so that everyone in your team was, at least, on the same wave.

Once this research is complete, you can look at how you want to present yourself to the public. You should also be able to glean your market segments from this exercise and create some customer profiles, which will help you target and message to each segment appropriately.
With those building blocks in place, you can develop appropriate marketing materials. At the bare minimum, these may include (depending on your product):
These 4 simple things will make you look professional, have a sales pitch, and show value.

Next, think about an integrated 6-month marketing plan based on your budget. Marketing outreaches include:
Mix paid and unpaid outreaches. Regardless of what you can or can’t afford, just make sure your marketing is integrated: it takes up to 7 touches for something to sink in for your audience, so if you run a campaign, make sure your outreaches are consistent with content and graphics, and spread across several mediums. Whatever you do, find a way to capture an email.
Include a CRM technology system to support your efforts. Infusion Soft is recommended for small businesses, but there are many others you can choose from. As you begin to build a client database and track who opens your emails, you can create a sales funnel that will narrow to actual sales. Don’t expect one email to result in a sale; instead, keep narrowing the field through multiple touches until you can pick up the phone and call someone directly – or better yet, they call you.
After a sale, make sure you have a good customer retention plan,with ongoing customer communications and training. Keep those clients happy and continue to document the value they find in your product. Bring them together to share best practices, and move your way forward to the leader in whatever industry you’ve entered.

8. Start from very basics

When you just trying to launch your business shuttle, we advise you not to chase big ideas. Start with your unique selling points. Focus on your unique product’s characteristics in comparison with your competitors. Based on the above info, identify your targeted customers. At the very beginning, it’s highly recommended to focus on small specific groups, the tastes, preferences and demands of which you are sure about. Watch them; study their behavior, their interests, their desires… Then it won’t be too complicated to find out the channel of approach your targeted customers. Make everything as simple as possible. You can’t afford to make short & mid term effort and money investments.

9. Strict budget plan

This step seems so obvious and simple that many novices forget about it. Please, remember: your cash will run out even before you realize that fact in case you don’t keep track of your spending. It doesn’t matter how you are going to approach your customers; try to strictly work out the cost. Never estimate anything. If you have suppliers – contact them for actual quotation. You may use MS Excel to record your cash flow data, but don’t forget to edit it regularly. This way you’ll see your potential budget deviations and threats in time.
It’s great to design a simple chart (e.g, gantt chart) to have an overview of your marketing plan progress and try to keep balance with the amount that runs away from you bank account. Improve your marketing plan as soon as you see that something is going wrong. We also advise you to have a back-up amount to cover “must spend” marketing expenses in case of necessity.

10. Inbound marketing

This strategy is applied to achieve low-cost organic leads. It’s not a quick solution, this method takes time to mature and grow. However, it’ll yield high quality leads. Want to know how to start? Present yourself as a thought leader by writing about your industry in your blog. You can also use guest blogging in established publications as well as infographics, white papers, case studies, and the like. All these efforts will keep you in the loop of your industry.

11. Address the reasons of customers’ wishes

It makes no sense to ask customers what they want because by the time you get it built, they’ll want something new. (Here we paraphrased Steve Jobs’ quote a little bit). So, what is the right thing to do? Bring to light why your customers want this or that thing. This way you will address the reasons why people want what they want and be truly unique, creative and disruptive.

12. Outsmart, but not outspend your competitor

Your goal is to outsmart and not outspend your mature competitors. For instance, you can create a compelling story around your product or marketing campaign. Plus, your product should be really great as no amount of marketing is going to make up for a poorly made product.

13. Understand the economic drivers of your business

By this point we mean that you should analyze and clearly understand your customer’s lifetime value. This will inform your allowable customer acquisition cost which then will show the marketing channels, strategies and tactics you could afford to employ. If this monitoring prompts that you need to generate traffic extremely cheap, you may use tactics like SEO, PR, social and viral marketing. Maybe it will be better for you to spring into action a totally different strategy of renting e-mail lists, sending direct marketing mailers out to potential customers, employing a telesales staff and buying media at scale across the web. As you see, everything depends on the economic drivers of your business.

14. Build trust

Start-ups with no reputation have to establish relationships that build trust, so be genuine when networking. Not speaking to potential customers is a suicide for any start-up because you mean nothing to anybody. Understand your value offering and be ready to explain it briefly. Know what do people love/hate/cry about there and pull these emotional strings. This is how you develop a following with loyalty. You won’t develop a community around a better app, but you will develop it around a belief/stance that the app fulfills. The above actions will become your platform for marketing tactics. They are rather difficult to implement, but very essential. Then you will be able to start the actual tactics of SEO, online PR, social marketing, etc., which are important, yet secondary and easier to learn.

15. Realize the fact that marketing starts and ends with the customer

A focus on only making a great product (or service) doesn’t work in real life, that is, nobody will start buying it immediately for that reason. You need segmentation to understand the potential sources of growth. Group customers according to the choices they make.
After you’ve understood the various groups which can be your potential sources of growth, you need to choose the ones against which you’ll direct your marketing resources. Here you’ll have to fight the temptation of going blindly after the biggest segment (in volume or value). While it can be the segment with the biggest potential in itself, but the timely question to ask oneself is that can you even begin to serve the specific needs of that segment, and are you, given your present available strengths, well placed to succeed in that segment, which will be targeted by multiple other competitors for obvious reasons. You must match your target segment’s needs with your own strengths (if you want to win, of course) by making informed choices about your target audience, and ignore the others.
Positioning is something which isn’t done to your product, but actually in the mind of your prospect (as most people use their minds, rather than their brains, to make a lot of choices). And thus, for conceptualizing and executing a successful positioning strategy you need to decide on a positioning that’s unique, differentiated, ownable and sustainable over the long-term, while keeping in mind your target audience’s profile, the competitive frame in which you operate, and your key point of differentiation.

16. Satisfied customers

To succeed in your start-up adopt the simplest and most cost effective medium to communicate and deliver your product/service in-time as nothing can be more distressing than a belated delivery. Think over on creating a system to remain in touch with your satisfied customers. Don’t give up on the unsatisfied customers either, identify and respectfully deal with them to convert the abused clients into happy ones by means of your behavior as well as by your product/service. Encourage your satisfied customers become the volunteered salespersons.

17. Minimize your efforts where possible

From the above info we understood that content is very important, especially when it comes to SEO and gaining good ranking on search engines. However, you can provide content in other ways once you’ve gained a following such as in a Twitter feed, Facebook posts or one of the most effective: an Email list. Enter AWeber email marketing. Open up an account with AWeber and you’ll have the ability to automate your content sharing by programming a series of emails to be sent to your subscribers in a predetermined schedule. This is the type of leverage and freedom which many successful online businesses are built upon.

18. Apply A/B testing

A/B test everything. Your product and potential users are unique and unfortunately there are very few black & white answers in marketing. The key to your answer can be found in the question. Start with a proper strategy before you start to think about execution, if the strategy is set the execution should be easy to figure out.

19. Employ a bottom-up approach

Attempt to reach the crucial stats, such as conversion rate, as quickly as possible. This allows you to calculate how much proverbial runway you have, and approximately, what your CPA is, and see further down the tunnel.
Once you have this established with delta change under 12% or so, you can then start throwing traffic at your sales funnel.
If you start with adcenter for example, and are seeing ROI, do remember you can always port a campaign over to other similar channels, in this case – Google Adwords, with relatively the same conversion rate. Your costs will be higher, but this also gives you a fall back.
At this point many changes can simultaneously be made to product, always attempting to make conversion rate higher. Worst case scenario is you still have version A to fall back on.
Other crucial KPI’s such as CLTV will come later, but you need to establish important metrics lower down the funnel first.
This is known as a bottom-up approach. It works great in finding product/market fit before investing much more resources.

20. Conclusion

We sincerely hope that our list of start-up marketing strategy tips from industry experts will help you raise your business quickly and frugally. Summing up everything said above, we would like to highlight the most important moments once again.
Of course, much depends on what you are selling, but some of the best marketing strategies for a start-up could be:
  • SEO – is a long term strategy (6-12 months);
  • Blogging – always helps if content is valuable and well distributed;
  • Social media promotion is ambiguous and highly sensitive to your audience. It’s free. People are using Pinterest, tumblr and others in very creative ways;
  • Adwords is short term but pricey;
  • Klout – controversial but worth researching influencers impacting your product. Engage them via Klout.
And the last option, which we hope you won’t use – if all attempts fail, hire a marketing agency.
Let’s finish this entry with Dirk Benedict’s words that illustrate how important a good marketing strategy is:
“It is all about marketing; that is where the real craft comes in. The best actors do not necessarily become the biggest stars. And vice versa.”
Thank you..